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CHALLENGE 2020: Strategic aims within new parameters

In the context of the corporate strategy CHALLENGE 2020, E/D/E has once more given itself a vision and clear aims until the year 2020.

The strategy program, which comprises numerous core projects and considerable amounts of new invest, continues seamlessly where CHALLENGE 2012 ended.

Until 2020, a general trading volume of 10 billion Euros is planned, almost doubling the current annual turnover. In Germany, planned annual trading volume will then peak at 7.8 billion Euros, in Europe at 2,2 billion Euros.
Again, E/D/E measures itself up against ambitious goals. But realization of CHALLENGE 2020 will pay off: It will strengthen the competitiveness of E/D/E members and increase market shares for E/D/E in Germany and Europe by enacting new projects and numerous activities.

The strategic-operative goals which are connected to CHALLENGE 2020, have been clearly formulated by E/D/E. Amongst them are the core-projects:

  • Joining of regional strengths of industrial B2B-wholesaling with possibilities of E-Commerce (Toolineo)
  • Data management, installation of electronic data-center (eDC)
  • Doubling of warehouse-capactiy to 150,000 items (Logistics L 500)
  • Expansion of ETRIS BANK activities
  • 22 percent trading volume-shares in Europe
  • Training and qualification measures from WUPPER AKADEMIE
  • Linking, networking and group communication
  • Creating E-Commerce platform with and for member companies

Watch our information film on eDC right here (German Version with English Subtitles):

  • eDC: the electronic Data-Center

    eDC stands for electronic Data-Center.

    In the future, it will bring the B2B sector exactly what it urgently needs: ideal product data for sales. In addition to the traditional catalogues, end consumers, such as customers in the industry, craftsmen, municipal authorities, planners and architects, expect product advice and useful information from distributors, and that means much more product data from the manufacturers – preferably all of it.  And consumers want
    access to this information at all times, everywhere, and across all distribution channels.

    But complete manufacturer data, in a uniform quality, structure and standard, is not yet available to distribution across the manifold distribution channels.

    The  eDC  will  therefore  provide  distribution  with  central  access  to  complete  manufacturer product data in a new comprehensive classification standard for all manufacturers, prepared to the highest quality by product experts. The classification standard was already worked out or fixtures, occupational safety and technical trade, further more the first complete manufacturer data were refined on that base.

    The eDC will relieve both E/D/E B2B members as well as industry partners with this central data pool. E/D/E will also ensure that the complete product data is integrated into the distributor systems and that the various electronic sales systems can be used optimally.

  • Toolineo: E/D/E activates online channel for B2B-trade

    E/D/E installs an additional online distribution-channel for specialized wholesalers. Its name: Toolineo. It blends seamlessly into the existing distribution-channels. Toolineo is a central market place for any kind of online-trade between E/D/E members and their customers. Toolineo pursues the perfect interlocking of online-business with the strengths of regional specialized dealers and wholesalers. Thus E/D/E members can differentiate themselves from "online-only" competitors, expand their range, acquire new customer target-groups and enhance their ability to compete decisively. E/D/E transposes the existing rolemodel to its new online sales-channel. The end-customer business remains exclusively with the E/D/E specialized dealers, who also retain their directive regarding sortiments and pricing.
    In order to access new target-groups and to secure turnover, it is necessary for mid-sized businesses in industrial wholesale distribution, to present themselves to online-customers in a centralized online-market place. With Toolineo, E/D/E enables its B2B-members (and thus contract-suppliers) to do this via this sales channel - in addition to catalogues, traditional field sales-force, stationary business and decentralized webshops.
    Target groups of Toolineo are craftsmen and small to mid-sized industrial companies. The concept is the logical continuation of the existing E/D/E services on offer. E/D/E offers its members strategic solutions fit for the future in order to strengthen their abilities to compete, regarding all distribution channels.
    The requirements for strong marketing on the internet with regard to the new platform can hardly be realized by individual members. A broadly dispersed online-marketing mix is as necessary in this context as a relevant assortment as well as speed and comfort in ordering, payment and processing of purchases. Presentation of articles, depth of information and quality of product data as well as the comfort of all processes involved match the current state of web-technology and requirements of online-buyers. Further more, ETRIS BANK as a 100 percent subsidiary of E/D/E takes over payment procedures and guarantees payments with regard to E/D/E members for all purchases enacted via Toolineo. This takes administrative pressure from our B2B-partners and secures them against the risk of missing payments.

    You can obtain more information from our press-information on Toolineo here: Toolineo – the new brand for online industrial B2B trading

    And of course at www.toolineo.de.

  • Contact

    E/D/E Corporate Communications


    EDE Platz 1 

    42389 Wuppertal

    Telephone:+49 202 6096-865
    Fax:+49 202 6096-70739
    Switchboard:+49 202 6096-0

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