UNION

The sales concept for successful action

In cooperation with the distributor community, E/D/E develops joint sales strategies for selected customer target groups.
The core competencies lie in marketing, product range work and future-oriented services.

The UNION concepts enable the affiliated member companies to win and retain customers in trade and industry. Representatives of trading company and E/D/E specialists work together to develop numerous added values for the group and thus ensure a highly market-oriented and customizable system performance.

The UNION product range concepts

Tool trade
  • Drilling and tapping tools
  • Turning and milling tools
  • Clamping tools
  • Stone and woodworking
  • Surface treatment
  • Screwing tools
  • Hand tools
  • Measurement technology
  • Operating requirements
factory equipment
  • Transportation
  • Operation
  • Climbing technology
  • Shelves
  • Warehouse
  • Environment
  • Outdoor facilities
  • Packaging
  • Office
power tools
  • Renovation and refurbishment
  • machines for woodworking
  • gardening technology
  • Intelligent measurement technology
  • Compressed air
  • Cleaning technology
  • welding technology
  • machines for metalworking

Our concepts take into account the different market situations and target groups and offer specialist retailers the best solution for each individual company in a modular way.

Our services for UNION partners

  • Demand-oriented range creation for target groups in industry and trade
  • Exclusive professional brand: FORUM Professional Solutions
  • Central logistics with 24-hour delivery service for numerous products
  • Numerous IT-services to optimize the business processes of the affiliated UNION partners
  • Flexibly configurable online store systems
  • Industry-leading product data management
  • Communication platforms for intensive know-how transfer: industry meetings, marketplaces, tool forums
  • Comprehensive further training program especially for B2B by the E/D/E AKADEMIE

Successfully hand in hand

The UNION trademarks

Integrated into the product range concepts are high-performance retail brands that provide distributors with unique selling points in the regional markets. FORUM tools represents a particularly large range. By consistently focusing on the needs of users, the brand impresses with its professional quality and 24-hour delivery service from the eLC logistics center in Wuppertal.

Solutions for the POS

The marketing

We support your successful stationary sales:

  • Differentiated FORUM range modules for special trade requirements
  • TOP seller modules
  • Attractive shelf designs

Marketing campaigns

Regular

Special offer brochures
Collective purchases
Promo campaigns for manufacturer and private label products

catalogues

The UNION

at a glance

Your advantages as member companies

Differentiated product range strategy to strengthen market position

Purchasing advantages through joint procurement

Direct delivery to end customers in industry and trade within 24 hours

Increased marketing through
joint marketing activities

Process efficiency through the use of central master and marketing data

Streamlining processes in your company

at a glance

Your advantages as a supplier

Market access through a strong network

Direct delivery to end customers in industry and trade within 24 hours

Reduction of storage costs

Increased marketing through
joint marketing activities

Streamlining processes in your company

We are happy to help you

Your contact person

    * Mandatory fields
    Fred StröterHead of business division industrial B2B systems (UNION, HANDWERKSTADT, EURO-DIY)