Equipping sales for the future
At the Meet & Connect of the HANDWERKSTADT, Plus1 Werkzeug and GreenMoto sales groups on February 19, 55 exhibitors presented their offers and special promotions to sales employees from around 70 companies. Guests were also given an insight into the sales activities of the E/D/E trade brands and took away valuable ideas for the new year.
Which innovations will shape the market in 2025? What trends will shape distribution? How can E/D/E best support its members? These questions were the focus of the Meet & Connect event organized by the HANDWERKSTADT, Plus1 Werkzeug and GreenMoto sales groups. 55 exhibitors used the special atmosphere of the airship hangar in Mülheim to present their products and services to numerous visitors.
The three sales groups share a similar supplier base, for example in the forestry and gardening technology segment. For the manufacturers, this means that they can address several target groups at once with one appearance at Meet & Connect. While HANDWERKSTADT focuses specifically on the wood and metalworking trade and smaller industrial companies, Plus1 concentrates on the tool and hardware trade. GreenMoto, on the other hand, covers a broad spectrum ranging from power tools to innovative cleaning technology.
A successful start to the year
For HANDWERKSTADT, Meet & Connect marked a successful start to its anniversary year – sales concept is celebrating its 25th anniversary in 2025 (more on the anniversary on p. 48). The industry took this as an opportunity to offer sales staff numerous special promotions. This was the first time that the GreenMoto Group had showcased its expertise at such a large-scale event. Numerous motorizeddistributors – which generates around 70 percent of its sales in the first half of the year – took the opportunity to get in the mood for the upcoming gardening season.
Private labels as a success factor
In times of economic uncertainty and intense competition, distributors is increasingly looking for concepts to secure its profitability. Private labels play a central role in this. Meet & Connect offered participants the opportunity to get to know E/D/E’s private labels and discuss the associated sales activities.
A strong platform
“We are delighted to have offered the participants such a strong platform for exchanging ideas about product innovations and marketing activities. With fresh impetus and increased self-confidence, distributors can optimally equip their sales teams even in a difficult market environment,” explains Clemens Schorrer, E/D/E Division Manager B2B systems, with conviction.
