Wuppertal – The distributors of the FORMAT Marketing interest group in the WUPPER-RING are delighted with an innovative new marketing highlight for the FORMAT brand: since mid-September, they have had access to an exclusive digital showroom, which was officially presented during the most recent member event. In close cooperation with FORMAT distributors, the business division building services at E/D/E has developed an interactive presentation tool that goes far beyond classic product presentations. “The digital showroom is not just a technical highlight, it is an emotional experience space for modern bathroom planning,” says Stefanie Giesel, Team Leader Building Services and responsible for marketing. “This innovative format offers a completely new way of presenting FORMAT brand products and inspiring customers in a modern, digital way.”
Five inspiring room worlds – from the guest WC to the family bathroom to the utility room – show the FORMAT products in realistic surroundings. The participating distributors were actively involved in the design and contributed their expertise. The result: a practical, visually impressive tool that takes advice and sales to a new level.
Another highlight: all items in the showroom are dated and provided with informative description texts. If required, interfaces can be integrated to enable seamless communication with the respective distributor’s online store. This turns inspiration into immediate action – a seamless transition from consultation to ordering.
Virtual Reality & Augmented Planning
The integration of virtual reality is particularly impressive: with VR glasses, customers can immerse themselves directly in the designed rooms and experience the FORMAT products in combination. The experience is complemented by a QR code function that allows products to be placed directly on the construction site or in the customer’s own home. For example, you can check whether the tap matches the washbasin or whether the size of the shower fits harmoniously into the room. The design is immediately visible and tangible – a real added value for consultation and decision-making.
Marketing boost for active marketing
The digital showroom is part of a comprehensive FORMAT marketing strategy that focuses on reach, lead generation and customer loyalty. Social media ads, automated lead contacting and integration on distributors’ websites ensure maximum visibility and measurable sales success. “With this digital showroom, the FORMAT brand is creating a unique selling point that inspires our distributors and picks up customers emotionally. This is what future-oriented marketing looks like and we are proud to be going down this path together,” says a delighted Stefanie Giesel.
WUPPER-RING takes bathroom planning to a new level: Digital showroom inspires distributors and customers
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