The Multishop – e-commerce platform and central supply system for the PVH

In this special, we have compiled a summary of the Multishop series from previous issues of PVH Magazine. You will receive a compact overview of the comprehensive network functions of the offering, supplemented by AI-supported product recommendations.

With the Multishop, E/D/E provides its members with web stores specially configured for the sector. Embedded in the respective homepage, these offer the end customer the opportunity to order goods around the clock at individual conditions. The Multishop supports the strategy of the connected retailers through its modular structure, depending on requirements. The Multishops’ IT infrastructure underwent important changes in 2018. E/D/E has thus continued to develop its multi-shop concept as a comprehensive e-commerce platform, which becomes a central supply system thanks to numerous networking options with trade and industry. This reflects the claim that the E/D/E eCommerce Services team has with the Multishop: to be a networker and enabler.

The rising sales figures demonstrate the high relevance of digital sales channels. In addition to the strong growth of Toolineo, which we reported on in our special newsletter, the order volumes of the Multishops also reached new highs in the first few months of this year. The top 15 multishop operators recorded an increase of over 20 percent in March compared to the previous month. This is also due to the effects of the coronavirus crisis.

 

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