For the second time, the retail system center EURO-DIY an in-house exhibition in the E/D/E presentation center. Numerous visitors took advantage of this opportunity to obtain first-hand information.
“The in-house exhibition is a combination of an order fair, specialist presentations and assistance with updates at your own location and the presentation of new products. Retailers have the opportunity to find out about current market developments at first hand,” explains Daniel Sieper, EURO-DIY Sales Team Leader. Renowned manufacturers such as ABUS, Bosch, Leifheit, Remmers, Rösle and Kärcher supported the trade fair concept and presented their new products. At the same time, the trade fair served to facilitate and intensify personal contacts. “The exchange with fellow retailers is a very important point for me. You meet other retailers and strengthen team spirit,” says Stefan Jehle from Werkmarkt Jehle in Landsberg am Lech.
At this year’s in-house exhibition, the product range on the subject of security was a major focus. Most of the products are already available in the retail trade. At the trade fair, EURO-DIY will be demonstrating how they can be bundled and marketed in a concentrated manner on the sales floor. “The overall package is important,” says Sieper.
EURO-DIY as a “first mover
“We completely revised our color concepts in the run-up to the in-house exhibition and adapted them to suit the specialist trade.” EURO-DIY is the “first mover” on the market with the “Cooling Paint” from Nowocoat Industrial A/S, whose special feature is protection against overheating caused by solar radiation.
EURO-DIY also sees great opportunities for retailers in the smart home control segment. In cooperation with the manufacturer Gardena, the retail system center presented practical examples of product range updates in the form of robotic lawn mowers and irrigation systems for the automation of garden maintenance
Visitors completely satisfied Presentations by experts from manufacturers and EURO-DIY rounded off the event. All visitors were satisfied “The EURO-DIY in-house exhibition in the E/D/E presentation center shows the optimal form of product presentation and was once again a reason for me to come to Wuppertal,” says Klaus Rettenberger from Werkmarkt Rettenberger in Ottobrunn.
