The various sales groups of EDE International AG have been using the concept of national marketplaces very successfully for years and appreciate the opportunity to inform themselves personally about the latest products and developments in sales in a compact form. In the current year, EDE International will continue to rely on the proven marketplace concept, now under the name “Meet & Connect”. At the same time, the E/D/E subsidiary is driving forward the digital development of sales and marketing with the FORMAT 3.0 strategy, among other things.
Annegret Franzen, Managing Director of EDE International AG: “Our declared goal is to continue on the path of digitalization – but we still see the personal exchange on site with our international partners as indispensable and valuable. We have been receiving this feedback from our members and suppliers for years. Meet & Connect is an essential part of the private label concepts and a linchpin for activities in the markets.”
EDE International is planning at least four Meet & Connect events this year. The first event for the FORMAT groups in Slovakia and the Czech Republic will be held on 14. and May 15. Meet & Connect in France will take place on 18. and September 19th. The events for the FORMAT groups in Spain and Poland are scheduled for 4. and September 5 respectively 28. and October 29 planned
