A strong all-round package for technical dealers
The legally compliant handling of drinking water raises many questions now that the new Drinking Water Ordinance has come into force. The members of the E/D/E technical trade specialist group provide answers. They focus on the topic as part of the TECHNIK kommt an marketing concept in order to demonstrate their high level of expertise and realize sales opportunities.
The technical distributors at E/D/E have been dealing with the requirements surrounding this sensitive topic since the first Drinking Water Ordinance in 2003. New regulations for testing drinking water hoses have been in force since March 21, 2021. “This has a direct impact on the validity of test certificates for already approved products and increases uncertainty on the market with regard to products that conform to drinking water standards,” says Andreas Schäfer, Team Leader Supplier, Product Group and Sales Concept Management Technical Trade at E/D/E.
Once again, the strong advisory skills of the members of the specialist group are in demand – and E/D/E delivers: in this case, the new brochure Drinking water – healthy with safety. On 24 pages, it explains new legal regulations and approved products in the context of a mobile drinking water supply and provides clear answers to the most important questions from system operators, manufacturers and inspecting bodies such as health authorities. In addition to technical information, the brochure also contains suitable hose and fitting technology products, most of which are available from the eLC in Wuppertal.
Andreas Wiedemann provided close editorial support for the guide in collaboration with E/D/E Marketing. The basic objective: “We see the trade as having the role of sorting out the jungle of regulations and reducing it to the essentials for the user. Customers benefit from individual product recommendations and can look forward to inspections of their systems with peace of mind.”
Marketing: Focusing on target groups E/D/E accompanies the publication of the drinking water brochure with a targeted marketing campaign. A fixed date is the world’s leading trade fair for the beverage and liquid food industry, drinktec in Munich, which takes place in September. From May to October 2022, inserts with a total circulation of more than 50,000 copies will therefore be distributed regularly in selected publications in order to place the topic and brochure widely on the market. At the same time, E/D/E sends the drinking water brochure to all German health authorities and breweries.
Measures for successful sales E/D/E rounds off the drinking water package for the technical trade with additional sales support measures. These include templates for letters to customers, advertisements for the dealer websites, presentations for internal and external training measures and a training video. Marco Spannagel, Head of Supplier, Product Group and Sales Concept Management Occupational Health and Safety and Technical Trade, concluded: “Together, our trade partners and E/D/E have specifically addressed another current topic after sealing technology and prepared the ground for good marketing success. You can clearly feel how ‘TECHNIK kommt an’ is once again giving the specialist group new impetus for cooperation.”
