Focus on services
The E/D/E Group GreenMoto met for its general assembly. At the end of October, the members met in Winnenden, Baden-Württemberg, to exchange ideas and discuss key issues for the future.
The GreenMoto sales group is a distributors network of experienced gardening technology specialists. It represents 58 companies with a focus on the agricultural machinery trade, specialized retail, commercial wholesale with several divisions through to pure motor logistics companies. The distributors’ target groups are correspondingly diverse: from municipal authorities and large companies to small landscaping companies and private customers who value high-quality products.
Service is a top priority
Despite all the diversity, one common denominator is “service”. The Group places particular emphasis on services. Competition from pure online marketing is constantly increasing. In order to convince end customers, outstanding services are required in addition to high-quality products. This topic was therefore the focus of this year’s plenary meeting. Digital tools for customer loyalty rounded off the framework. “The approach today must be: Goods plus services,” says Marco Otto, E/D/E Head of Motor Logistics, who is accompanying the group. “It is important to generate real added value for end customers.”
Services, key figures, training
Management consultant Peter Oeckel spoke on the main topic of the plenary session “Services as a plus for goods”. In essence, the focus was on issues ranging from corporate management, workshop organization and spare parts management to the interpretation of key figures.
In addition to figures, data and facts, the status report and the Group’s sales performance, the agenda also included plans for workshops and training courses. Specific workshops on spare parts management for workshop managers have already been scheduled. Other workshops deal with legal issues relating to the rental of equipment, the expansion of the services portfolio and location key figures.
Another key topic was the Group’s marketing activities, which were presented by Nils van Gemmern, E/D/E Group specialist area Motoristics. New tools for designing individual flyers, social media activities or customer and explanatory videos were just a few examples of a professional and personalized customer approach.
Exchange of information and socializing
As with all group meetings, the focus was not only on information and knowledge transfer but also on personal exchange. There was an opportunity to do this during the evening event, the roadshow on battery-powered gardening technology with EGO Europe, as well as on the following day during a factory and museum tour at Kärcher.
More information on the GreenMoto sales group can be found at www.greenmoto.de. [hw]
