E/D/E marketing concepts
The E/D/E offers its member companies various marketing concepts to develop and intensify their regional competitive ability.
In a trading landscape that is increasingly characterised by the concentration of market participants, measures are required which strengthen the competitive ability of our predominantly medium-sized member companies and stabilise market positions.
The three E/D/E “Industrial B2B Systems” marketing concepts are predominantly focused on the professional design of salesrooms. Consequently, the intention is to optimally serve the requirement of defined target groups of the trade. The E/D/E marketing concepts are divided into the “HANDWERKSTADT”, “PLUS 1” and “PROFI FACHMARKT”. In total, 200 companies have subscribed to the three marketing concepts. The continual exchange of experience between members and suppliers guarantees the systematic further development of these marketing concepts.
To supplement the salesroom concepts, marketing tool such as catalogues, brochures and online shops support the three “Industrial B2B Systems” marketing concepts.
Fundamental characteristics are:
- Close cooperation with the most important brand manufacturers and innovation leaders
- Special ranges, which are focused on the requirement of their target groups
- Central price/master data maintenance
- Perfect logistical support
- 24-hour delivery service for customers
- Extensive marketing packages
- Online shops
- Regular E/D/E support guarantees further development in line with the market requirements
HANDWERKSTADT
E/D/E HANDWERKSTADT marketing concept guarantees success
The service elements of this marketing concept are focused on the requirement of the woodworking and metalworking trade as well as smaller industrial operations. A professional salesroom concept for customers of the trade collecting their products is the core of this concept.
Fundamental marketing tools:
- Trade catalogue (scope 1500 pages) with the focal points of power tools, machinery, machinery accessories, hand/measuring equipment, industrial safety, workshop parts, operating equipment and fastening systems
- Monthly advertising campaigns for the trade
- Integration into online marketing concepts
PLUS 1
E/D/E PLUS 1 marketing concept reinforces the local supplier strategy
PLUS 1 is the marketing concepts for the tool and ironware trade. This concept is focused on the local supplier strategy of member companies, whose target groups are tradespeople and private end consumers. The marketing focal points are in selling via the retail outlet.
Fundamental marketing tools:
- Trade catalogue (scope 900 pages) with the focal points of power tools, machinery, machinery accessories, hand/measuring equipment, industrial safety, workshop parts, operating equipment and fastening systems.
- Monthly advertising campaigns for the trade
- Optional end consumer advertisements
- Integration into online marketing concepts
Profi-Fachmarkt
Profi-Fachmarkt – Specialists for builders’ merchants
Profi-Fachmarkt is a specialisation package for the classic builders’ merchant trade. Target groups of the builders’ merchant trade such as building companies, tilers, garden landscaping companies, carpentry companies, roofers and drywall construction/interior construction companies are catered for.
The concept is modular, thus guaranteeing an individual address to the relevant customer target groups. The marketing focal points are in the cash and carry business (synergies with building material ranges) and in an increasing focus on fieldwork activities.
The Profi-Fachmarkt concept is intended exclusively for hagebau partners.
Fundamental marketing tools:
- Trade catalogue (scope 850 pages) with the focal points of power tools, machinery, machinery accessories, hand/measuring equipment, industrial safety, workshop parts, operating equipment and fastening systems
- Monthly advertising campaigns for the trade
- Integration into online marketing concepts
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Contact
Erik Schillig
Geschäftsbereichsleiter Geschäftsbereich Strategische Mitgliederentwicklung
EDE Platz 1
42389 Wuppertal
Telephone:+49 (0) 202 60 96 235
Fax:+49 (0) 202 60 96 70775
Switchboard:+49 (0) 202 60 96 0
erik.schillig(at)ede.de -
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