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E/D/E marketing concepts

The E/D/E offers its member companies various marketing concepts to develop and intensify their regional competitive ability.

In a trading landscape that is increasingly characterised by the concentration of market participants, measures are required which strengthen the competitive ability of our predominantly medium-sized member companies and stabilise market positions.

A focal point of the marketing-activities concentrated in team "PVH systems" is the professional determination of demand of certain target groups in the trade-sector. There is emphasis on planning services for optimizing sales- and showrooms, in order to guarantee the best service possible for customers from the trade, amongst other things.

The E/D/E marketing concepts are divided into the “HANDWERKSTADT” and “PLUS 1 WERKZEUG” and "GreenMoto". In total, 183 companies have subscribed to the three marketing concepts. The continual exchange of experience between members and suppliers guarantees the systematic further development of these marketing concepts.

To supplement the salesroom concepts, marketing tool such as catalogues, brochures and online shops support the three “Industrial B2B Systems” marketing concepts.

Fundamental characteristics are:

  • Close cooperation with the most important brand manufacturers and innovation leaders
  • Special ranges, which are focused on the requirement of their target groups
  • Central price/master data maintenance
  • Perfect logistical support
  • 24-hour delivery service for customers
  • Extensive marketing packages
  • Online shops
  • Regular E/D/E support guarantees further development in line with the market requirements
  • HANDWERKSTADT

    E/D/E HANDWERKSTADT marketing concept guarantees success

    The service elements of this marketing concept are focused on the requirement of the woodworking and metalworking trade as well as smaller industrial operations. A professional salesroom concept for customers of the trade collecting their products is the core of this concept.

    Fundamental marketing tools:

    • Trade catalogue (scope 1500 pages) with the focal points of power tools, machinery, machinery accessories, hand/measuring equipment, industrial safety, workshop parts, operating equipment and fastening systems
    • Monthly advertising campaigns for the trade
    • Integration into online marketing concepts

    Link to HANDWERKSTADT website.

  • PLUS 1 WERKZEUG

    E/D/E PLUS 1 WERKZEUG marketing concept reinforces the local supplier strategy

    PLUS 1 WERKZEUG is the marketing concepts for the tool and ironware trade. This concept is focused on the local supplier strategy of member companies, whose target groups are tradespeople and private end consumers. The marketing focal points are in selling via the retail outlet.

    Fundamental marketing tools:

    • Trade catalogue (scope 1000 pages) with the focal points of power tools, machinery, machinery accessories, hand/measuring equipment, industrial safety, workshop parts, operating equipment and fastening systems.
    • Monthly advertising campaigns for the trade
    • Optional end consumer advertisements
    • Integration into online marketing concepts
  • GREENMOTO

    E/D/E marketing concept GreenMoto for Motorists

    GreenMoto is the marketing concept for motorists in order to sharpen their profile in specialized trade. The sortiment's emphasise rests upon high-quality motored devices for deployment with municipalities, agriculture and forestry and other professional users.

    Essential marketing instruments and service-components:

    • Annual specialised catalogue with focus upon:  lawnmowers, tractors and forestry tools; complemented by irrigation solutions and industrial safety
    • Spring- and fall-offers as well as mailings
    • Incorporation into online-marketing concepts
    • Analysis and optimizing of workshop-Services

    Link to GreenMoto website.

  • Contact

    Fred Ströter

    Head of Business Division PVH-Systems

     

    EDE Platz 1

    42389 Wuppertal


    Telephone:
    +49 202 6096-920
    Fax:+49 202 6096-70826
    Switchboard:+49 202 6096-0



    fred.stroeter(at)ede.de
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