With the first independent publication of the printed “Power and Compressed Air Tools” catalogue in 1991, the Power and Compressed Air Tools sector took up its work within the E/D/E.
To this day, printed catalogues are the most important means of sales promotion for the specialist retailer. In addition, catalogues are supplemented by computer solutions such as online shops, PDF catalogues and inventory management networks. Accordingly, the sector, which is a connector between manufacturer and the trade, continues to be very intensively supported in its marketing services.
The almost ten “Power and Compressed Air Tools” catalogues are published simultaneously on an annual basis and are tailored to the different customer target groups (woodworking, metalworking and stoneworking). With the scope frequently of up to 200 pages, all these editions are very extensive. The catalogues, produced within the E/D/E and limited to branded goods, are used by 500 traders throughout Germany.
In the globalised market environment, the sector must always prove its ability, which it has managed successfully to do for more than 10 years. From an industry-wide approximately €3 billion in turnover in the whole of Europe, €500 million of this is generated within the E/D/E. The sector is active in many European countries and is continuing to gain influence, particularly in neighbouring markets.
Even when it comes to product recommendations, German and foreign traders trust the competence of the sector. The supplier conferences, which are held on an annual basis, are greatly valued by manufacturers and traders.
The following sales groups collaborate to support the catalogue production with the Power and Compressed Air Tool sector.
Every two years, the Power and Compressed Air Tools sectors take part in the “market places” of the PREMIUM and UNION sales groups. Almost all leading manufacturer competences vie for the little stand space on offer. This is because they can reach between 500 and 1000 trade field staff.
200 leading manufacturer competences from Germany and abroad work together with the Power and Compressed Air Tools sector. Brand names such as BOSCH, MAKITA, METABO, DEWALT, HITACHI, AEG/MILWAUKEE and many more stand for the “Who’s Who” of the tool industry. When it comes to quality and safety, there are no compromises. The major full-range traders are supplemented by not less well-known specialists such as FEIN, LAMELLO, MAFELL, FESTOOL and TRUMPF.
Geschäftsbereichsleiter Geschäftsbereich III
EDE Platz 1
Telephone:+49 202 6096-240
Fax:+49 202 6096-70774
Switchboard:+49 202 6096-0
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