Growth for the E/D/E Group: With effect from 1 July 2023, United Hardware – the most successful Buying Group in Ireland for Independent Builders, Plumbers, Hardware and Timber Merchants - will be working with E/D/E subsidiary EDE International AG.
With a group turnover of over EUR 520m, over 2,000 shop staff and in excess of 6,000 products available, United Hardware is Ireland’s preferred buying group in the Hardware sector. In May, the group visited E/D/E in Wuppertal-Langerfeld for the first time to see for themselves the services and brands of the buying association in a personal exchange on site. A visit to the eLC logistics centre was also on the agenda.
Cooperation on an equal footing to realise effective synergies
The contract signing ceremony on site laid the foundation for this form of collaboration. The collaboration’s initial few months between EDE International AG and United Hardware will be dedicated to cultivating relationships with the dealers of the Homevalue stores, in order to familiarise them with the products and services of the E/D/E Group. The connection to the electronic warehouse eLC is one of the first steps in the cooperation, the expansion of which is already being planned. Among other things, cooperation in the area of the FORTIS private label, a partnership with the European Competence Group EHN and the financial services of ETRIS BANK are already being considered.
Freek Dekkers, Sales Manager for Northern Europe at EDE International, understands: “With United Hardware, we have a strong partner at our side who is represented throughout Ireland. With its existing specialised dealers and suppliers, it offers the optimal conditions and thus the right foundation for creating effective synergies!”
Strong partnership with benefits for both sides
David Shakeshaft, Commercial Director of United Hardware, is supremely confident that this collaboration represents a promising decision: “For the independent operators of our shops, this alliance is a win-win situation; the collaboration with EDE International
Annegret Franzen, Managing Director EDE International, summarises as follows: “The success of E/D/E and EDE International AG is characterised by strong partnerships operating on an equal footing – we are delighted to now be able to enter into a promising collaboration with United Hardware in Ireland – with benefits for both sides.”
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